Perla Helsa. Brand Strategy, Brand Identity, Packaging, Design System, Social Media, Product Shooting.
Taking supplements to new heights. A rebranding that drives sales.
Challenge. Co-founder Denis came to us with inconsistent packaging and unclear brand messaging. Perla Helsa needed a cohesive, vibrant identity that could speak directly to its audience and convert better across online channels.
Concept. Research showed 90% of customers are women across diverse life stages. We built the brand strategy around one empowering idea: the freedom to be many things at once. The identity was structured around 5 female archetypes — each with its own color palette, giving the product line clear differentiation and emotional resonance.
What we did → Developed brand strategy centered on female archetypes and multi-role empowerment → Evolved the pearl from a logo element into the primary packaging symbol, spanning entire surfaces with gradient color systems → Created a fixed typographic grid and composition system across all product lines → Built a full visual design system for packaging, social media, and internal use → Directed product photography to complete the brand world
Results → Stronger connection with female audience · Sales growth post-rebranding · Holistic design system adopted by the internal team
Making of
