CREDITS
Brand Designer & Art Director: Lera Shaposhnikova
Photographer: Akim Karpach
Photographer: Akim Karpach
Swan is natural soda water for well-being. The design we created is a combination of elegance and brutalism. The logo of the brand “SWAN” conveys via graceful details in “S” and “A” in san serif font an exquisite view of the logo. White background and black typography correlate with a swan. However, the idea was not to show the bird itself, as it may look vulgar in the bottles packaging industry.